CRM - Customer Relationship Management software.

Sophisticated tool designed specifically for one of our clients allows managing various lists of ccontacts - prospective and existing customers, dealers, suppliers and so on. Software is tightly integrated with web site database, so all inquires made through web site automatically replicated in offline database providing backup and ability to work with contacts while offline. Additionally, CRM allows moving contacts to various e-mail lists, so that dealers stay on top of current pricing and clients are notified of all current promotions. Overall, the Customer Relationship Management software tool reduced time spent on processing customers data and increased the productivity of the company's customer service.